Elie Horn

Elie (Eli) Horn, born in 1944 in the city of Aleppo in Mandatory Syria, is a Brazilian Jewish businessman and philanthropist operating in Brazil, president of Cyrela Brazil Realty. As of 2010 he is reported to have a net worth of $2.2 billion

Biography[edit]

Elie Horn was born in Allepo under the French Mandate for Syria. His family emigrated to Brazil when he was 11. As a teenager, he began working with his brother, Joe Horn, in developing the city of São Paulo, gaining experience in real estate. Horn received a degree in law from Mackenzie University. In 1962, he founded his own company, Cyrela, now a publicly traded company that is considered powerful in real estate in Brazil.

Since 2006, Horn has been on the list of Forbes billionaires.

Cyrela Brazil Realty[edit]

Main article: Cyrela Brazil Realty

Horn is a controlling shareholder in Cyrela Brazil Realty^[3] is a developer and builder of real estate located in the State of São Paulo, Brazil. It operates in 17 states and 66 cities in Brazil, Argentina and Uruguay. The company has existed for 50 years and has over 8,000 clients.

Horn is chairman of Cyrela's board of directors and chief executive officer. Serving in both capacities since the incorporation of Brazil Realty in 1994. Horn is founding partner and president of Cyrela since 1978.^[4]

Business philosophy and achievements[edit]

According to Forbes, Horn:

"Real estate magnate founded Cyrela Brazil Realty in 1978; built it into largest developer of high-end residential buildings in Sao Paulo and Rio de Janeiro. Later expanded by inking development deals with partners in various regions of Brazil. Horn also owns slice of agricultural investor BrasilAgro. A low-profile man known for giving 20% of his earnings to charity reportedly told Brazilian press he plans to give away most of his fortune at his death. In 2008 told Wharton: 'My history is to make money when there is a boom, not when there is a crisis.'"^[5]

Philanthropy[edit]

• Horn has donated large sums to help causes in Israel, including a $6m donation to the state.
• He has contributed to programs that benefit Haredi, such as:

"...In 2007, the Kemach Foundation ("Promoting Haredi Employment" ) was founded. Its purpose is to help Haredi students sustain themselves in dignity. Behind Kemach stands philanthropist Leo Noe, owner of British company Reit Asset Management...Zev Wolfson, founder of the software house, Ness Technologies. They were also joined by Brazilian billionaire Elie Horn."